UK’s First Ever Fairtrade Baby Food

| News

With Fairtrade, you have the power to change the world every day…We are so excited to announce that we have launched the UK’s first ever range of baby food pouches blended using Fairtrade ingredients!

At Piccolo, we’re passionate about helping little ones develop a positive relationship with food. The delicious Piccolo Pure range, which includes Pure Banana, Pure Stanley Plum, Pure Mango and Pure Williams Pear, has been specially created for those all-important first tastes. Each and every ingredient used has been sustainably sourced, with Piccolo Pure Banana and Piccolo Pure Mango being the only baby food pouches in the UK to hold Fairtrade accreditation! So this means that your everyday baby food choices get farmers a better deal. As we work ever so closely with Fairtrade, we can change the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers.

Our Founder Cat Gazzoli, shows her passion about the decision to work with Fairtrade:

At Piccolo, we have a commitment to giving back – whether that’s through the food education programmes we support by giving 10% of our profits to charity or the ethical and environmental standards we uphold our suppliers too. Working with Fairtrade produce has always been one of our sustainability goals, and we’re delighted that the launch of our new range of single blend fruits, Piccolo Pure, has made it possible. We are incredibly proud to be the UK’s only baby food to hold Fairtrade accreditation and to be supporting such an important initiative.

Cat kick-started her career at the Food and Agriculture Organization of the United Nations, which is an agency of the United Nations that leads international efforts to defeat hunger. FAO’s vision is a world where food is nutritious and accessible for everyone and all people can have the opportunity to work in a fair price environment. Cat had a taste of Fairtrade when she spent 6 years running Slow Food, a UK non-profit organisation. Since then, she has been determined to continue this great work, which is why Piccolo now work so closely with Fairtrade.

A spokesperson from the Fairtrade Foundation said; “We’re really excited to have new baby food company Piccolo on board, and are pleased to see such a good reception for their new Fairtrade baby food pouches as they hit supermarket shelves. Bananas are one of the most iconic and longstanding Fairtrade products and we’re delighted that Piccolo is now able to provide Fairtrade certified banana and mango baby food too – we’re sure babies will go bananas for Fairtrade!”

Check out our products tab for more information on our brand new puree collection, Piccolo Pure!