For every pouch you purchase in Waitrose,
we’ll donate to new mums in need


As reward for helping us donate,
we're giving you the chance to win in our biggest competitions yet!


Start and finish your feeding journey with Piccolo. A year’s supply of Piccolo goodies including milk, pouches, snacks and cooking ingredients.

Nothing is more important than Your little one getting a good Night’s sleep, right? This bundle Is here to make bedtimes that Bit easier.

All the baby essentials you could want! This bundle has everything to see you Through your growing family’s journey

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Buy your next Piccolo from Waitrose either in store or online

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Send us a photo of your Waitrose receipt or a screenshot of your order confirmation to:

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We’ll enter you into the running and we’ll contact that week’s winner by email!

The Small Print: Three winners will be selected.To win, you must buy Piccolo from Waitrose in store or online, and send a clear copy of your valid receipt to oneformum@piccolofoods.uk. Valid receipt includes a purchase of Piccolo product in Waitrose between 25 January 2021 and 9 March 2021. The giveaway closes on Tuesday 9th March 2021 at midnight. The winner will be announced by Friday 12th March 2021.
This giveaway is open to UK residents only. You must be over 18 years old to enter.


We know how important food is when it comes to bringing families together. However we also know that not everyone is fortunate enough to have access to nutritious food for their little ones.
And with the difficulties of 2020 not yet behind us, we’re doing what we can to support parents by providing them with healthy meals for their children.

This February, for every pouch you purchase in Waitrose (either in-store or online), we’ll donate to new mums in need. Working with our charity partner, Fareshare, we’re donating our Piccolo pouches to make sure vulnerable families across the UK have access to nutritious food for their babies.