Feed good to feel good. Forget Gen Z – we’re raising Generation Goodness. They don’t know about Tik Tok dances or Olivia Rodrigo yet, but they get exactly the nutrition they need to grow up strong, happy, and healthy from the inside out. We’re growing a generation that is raised on real nutrition and grounded in goodness by making it as easy as possible to fill your little one with good stuff while doing right by people & the planet.
Maximum goodness, minimum nonsense.
All our ingredients are organic, sustainably sourced and the best of the best when it comes to quality.
All of the good stuff, none of the rubbish - we make sure your little one is filled with nothing but the nutrition they need.
Just think of us as your sidekick throughout your little one’s feeding journey right from the very beginning.
We donate 10% of our profits to give other families out there a helping hand.
Our ingredients are organic,
sustainably sourced and
the best quality
Making sure your little one
gets all of the goodness,
and none of the nasties
Helping your family through
your feeding journey
We’re committed to donating
10% of our profits to help our communities
We keep the salt low and the taste high because we believe that banging flavour can come straight from nature.
Your little ones are sweet enough already (on a good day). Our recipes contain 30-50% less sugar and balance fruit & veg to give parents a mix of lower sugar options.
Our food is a natural source of fibre to keep their digestion ticking like clockwork.
They’re too young for protein shakes so we turned to nature. All our meals are a natural source of protein from grass-fed/free-range meat or plant-based ingredients.
It takes a lot of energy to lift your head, dislodge your socks and scream at 4am when your parents have just dropped off. We’ve taken everything your baby needs (and nothing they don’t) and packed it into our organic baby meals and snacks so they can start their journey onto solids with a nutritional bang.
Kids take a lot of pride in their lunchbox – the superhero or TV icon they chose to decorate the outside is very important. We take just as much care and pride with what goes INSIDE their lunchbox, which is why we make all of our snacks, home-baking and breakfasts as tasty and nutritional as possible for the 3yrs+.
Tasty Discounts from Partners
Solid Expert Advice
20% Off Piccolo Products
Free Recipe Book
The winner will be announced once the prize draw has closed and contacted via email.